The world's first predictive retail intelligence system.
Predict how likely a product, brand or trend is to succeed in any retail environment.
Really Good Culture builds Breakthrough, the predictive retail intelligence system the UK's major retail operators use to decide what goes on shelf. The same intelligence is available to the brands trying to get there.
Breakthrough
Our predictive retail intelligence system, built upon seven interconnected dimensions of intelligence. It models the Shopper Missions, Archetypes, Mindshare, Trends and Whitespace behind every range decision.
Watch Humans
Our video review platform: a profiled community of around 10,000 shoppers recording long-form video reviews of products, and store walks of the fixtures they shop. The behavioural signal behind Breakthrough.
Product
Brand
Culture
Market
Behavioural
Biometric
SyntheticEPOS shows one historical scenario. Breakthrough models the futures it cannot reach.
EPOS data shows a singular historical scenario, the one version of events that already happened. Breakthrough models the futures it cannot reach: the launches not yet made, the ranges not yet set, the trends still forming.
Most brands walk into a buyer meeting with the same historical sales story, and the buyer has seen that data already. It is not until they see something different that they lean in.
What we heard.
Strong coverage across the rest of UK grocery, and a Tesco relationship that has never really started.
Equinox has genuine traction elsewhere in UK grocery. At Tesco specifically, the senior buyer and the wider team have never properly engaged. This isn't a product problem or a distribution problem. It's that nobody at Tesco has been given a reason to sit up and pay attention.
No one senior has engaged
Coverage elsewhere proves the product works. At Tesco, that story hasn't reached the people who decide what goes on shelf. Without a senior buyer or the wider team engaged, there's no conversation to build on, whatever the numbers say.
Tesco already stocks Kombucha
Whatever pitch reaches the buyer has to compete with brands already earning their fixture space. Without a clear point of difference, a new proposal reads as one more Kombucha asking for room, not a reason to make it.
No plan behind the ask
A listing request lands better with a marketing plan attached: how Equinox drives trial and sell-through once it's on shelf. Without that, the buyer is being asked to take the risk alone.
Change the pitch, get the meeting.
Two days with Sean, built to change the engagement strategy, differentiate Equinox from what Tesco already stocks, and put a marketing plan behind the ask.
Kick-off
60 minutes together: the Tesco relationship as it stands today, who has and hasn't engaged, and what Equinox needs the senior team to hear.
Trends, Competitors & Archetypes
The Culture, Health & Trend Signals Report for Kombucha and functional drinks, plus a full audit of who Tesco already stocks in the category: what they claim, how they're priced, and where the gaps are. Alongside it, the Shopper Archetypes buying the category, so the differentiation is grounded in who's actually on the fixture and who's actually buying.
The positioning session
A full day with Sean, our retail expert and an ex-Tesco Category Director. We rebuild the engagement strategy and the proposition narrative around what will actually get Tesco's attention, and pin down what separates Equinox from the Kombucha brands already on their fixture: not a claim any of them could also make.
The buyer session
A second full day, focused on Tesco. We turn the new narrative into the plan that gets it in front of the senior buyer and the wider team, and build the marketing plan behind it: trade activity, launch support and promotions that make the ask easier to say yes to.
Final run-through
A 60-minute session in the days before the first buyer meeting. Sean will make sure your offer, your narrative and your deck are correct: every data point clarified, every claim holding, and the final tweaks made while there is still time. No charge, it is part of the engagement.
Watch Humans, the bolt-on.
Real Tesco shoppers, on camera: walking the fixture, trying the product, and weighing it against what's already stocked. Optional bolt-on.
Two components, taken together or separately: store walks, and product testing with an optional competitor comparison.
Store walks
30 reviewers walk Tesco's chilled and ambient fixtures, commentating as they go: audio, full transcripts and fixture analysis. Kombucha sits across both, so we cover how shoppers read each, what they reach for, and what they notice is missing.
Product testing
The standard programme runs at £599 a month for 10 reviews, over three months. For this project we run all three months at once: 30 video reviews from profiled Tesco shoppers, trying Equinox on camera, with full transcripts and would-buy-before and would-buy-after markers on every review.
Some of the 30 can run as comparison reviews on request: Equinox vs a named competitor brand already listed at Tesco, tried side by side by the same shoppers, on camera. Which one they'd choose, and why, in their own words.
The full programme
The complete case: the data sets the competitive picture, two days with Sean rebuild the engagement strategy and the marketing plan, and Watch Humans proves shopper affinity.
Culture & Trend Signals Report for TescoCompetitor audit and shopper archetypesDay one with Sean, engagement strategy and differentiationDay two with Sean, buyer re-engagement and marketing planStore walks, chilled and ambient fixtures in TescoProduct testing, 30 video reviewsThe products.
The full set behind this proposal
Trends, Competitors & ArchetypesThe Culture & Trend Signals Report, competitor audit and archetype profiling for Tesco.
£2,500
Two days with SeanDay one positioning, day two buyer narrative, plus the final run-through before the buyer meeting.
£3,000
Category Intelligence ReportThe full report: a retailer-grade category intelligence report for one retailer and category. Every SKU and brand on the fixture, the complete Mission and Mindshare map, Whitespace sized and ranked, and recommendations.
from £10,000
Store walksBolt-on30 reviewers, chilled and ambient fixtures in Tesco: audio, transcripts and fixture analysis.
£2,000
Watch Humans PackageBolt-on10 video reviews a month, three-month contract. Run as 30 reviews at once for product testing, £1,797. Some can run as Equinox vs competitor comparison reviews on request.
£599 / month
Ambassador ProgrammeAdded to the Watch Humans Package: invite an unlimited number of your own customers and community to submit video reviews. Well suited to a brand with a direct following worth activating.
+£250 / month
Additional reviewsA top-up on the Watch Humans Package.
£150 / 5 reviews
Next steps.
Confirm The Plan
The data pack, the two days with Sean, or both, at £5,500 core. Add Watch Humans now or leave it out.
Kick off (date TBC)
60 minutes to set the brief: the Tesco relationship as it stands, and what the senior team needs to hear.
Two days with Sean
Review the trends, competitor and archetype data, then work through the new narrative, positioning and marketing plan.
Introductions from Sean's network
Where relevant, Sean makes the introductions that put the new narrative in front of the right people at Tesco.